Effective Outdoor Signage and Banner Design and Layout

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Businesslocallistings Tampa

Layout and design for banners and outdoor signage is different from the usual indoor signs. Its main function is to catch attention and sway its viewer to see what its all about. Designing signage and banners coincide with the general principles of design, which is the basic foundation for effective composition of several elements in one frame.

Balance is one of the key elements of effective design. Balance is the concept of visual equilibrium, and relates to our physical sense of balance. This also applies to banners and signs. It is a reconciliation of opposing forces in a composition that results in visual stability. Most successful compositions achieve balance in one of two ways: symmetrically or asymmetrically. Symmetry is the most common take on balance for traditional signs and banners. But remember that balance doesnt always mean that what exists in one side should be on the other side as well. Contemporary custom signs in shops and even corporate identities today commonly make use of asymmetry as a way of creating balance. Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions. Large outdoor signs and banners can take great advantage in playing with proportions. The more playful you are, the more it is able to catch attention. One example of a play on proportions is caricature. It breaks normal concepts of body proportions which gives it a very interesting feel. Rhythm is also an element of design. It is associated also to patterns and textures. Banners and signs make use of rhythm mostly for its background. Gradation and linear rhythm are the most basic types that are user-friendly to almost any layout and design. Repetition and alternation are more modern versions of rhythm. A lot of outdoor signs and custom signs are making use of these styles today. Lastly, there is emphasis. Emphasis is also referred to as point of focus, or interruption. It marks the locations in a composition which most strongly draw the viewers attention. Usually there is a primary, or main, point of emphasis, with perhaps secondary emphases in other parts of the composition. The emphasis is usually an interruption in the fundamental pattern or movement of the viewers eye through the composition, or a break in the rhythm. Text-exclusive banners and signs can create interruption in a layout by changing font styles or size. Signs that involve graphics have a lot more freedom in controlling the emphasis in a composition. Spacing is one way treating graphics (left, center, off-center, or right alignment). Sign Art Group is a custom signs, banner, and outdoor sign provider that offer effective designs at reasonable prices. They have layout artists and designers that will help clients make wise decisions in making the right signage for their event or establishment. Sign Art Group 6308 N Florida Ave Tampa, FL 33604 Phone: (813) 237-0202 Fax: (813) 238-6445 Email: signartgroup@gmail.com Website: http://www.signartgroup.com

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