Importance of image optimization in search engine optimization

by

Arvind Webmaster

One of the basic in web design and develoment guidelines is image optimization. Image optimization involves image slicing and resolution reduction which makes file sizes smaller so that images load without taking much time. Specification of the width and height of your images in your HTML code plays an important role. A right usage of all the image optimization techniques will result in a faster loading of your website. This will save more of your storage space and also data transfer allowance for that content portion your visitors are looking for.

Let us discuss some drawbacks or issues which may arise without proper usage of image optimization for your site:

Your site may loss number of visitors along with sales and return customers

Pay Per Click costs may also soar up which may not benefit your business

An unexpected rise in hosting costs is also highly possible

Visitors may not feel like visiting your site again due to the tiring amount of time it takes to load

Check out how image optimization can work out wonders for your website

With heavy traffic in internet marketing, the need for image optimization increases day by day which is further simplified with free online image optimization tools like Gifbot, Netmechanic etc Let us discuss in detail about some needs for image optimization in SEO:

Cost effectiveness

To resolve the space and bandwidth problems

For graphical communication

For fast loading of your website

Few more reasons why image optimization is a must for your site:

An easy task to do

There is less or no virtual competition in image optimization

If utilized properly it is a beneficial strategy to rank your website

Proper implementation of image optimization decreases cost hosting of your site

Less consumption of space and bandwidth that enables fast download

Can be used for free product promotion

Image optimization to some extent lowers PPC costs

Image optimization is a must for SEO marketing purposes and a right usage of image optimization tools will bring about more traffic at your site.

Author has vast experience in the digital marketing strategy planning and management. He is currently associated with the premier full service

Digital agency

that combines a strategic brand consulting and design expertise of a

flash design

agency.

Article Source:

ArticleRich.com